Wait a minute...

If I buy the DVD and it has the promotional sticker... I get the opportunity to buy it again? But the 2nd one's cheaper? cool.

If I buy the DVD and it has the promotional sticker... I get the opportunity to buy it again? But the 2nd one's cheaper? cool.

It's of course none other than your option. How many people beta-test for a price. It seems to me, that much of Stardocks ObjectDesktop Suite has been in beta for years, and yet we all paid the full price, each year, until each element slowly becomes a final release.

I feel it's a reasonable thing Wal-Mart is doing here, after all, they did pay to develop the service and I'm rather hopeful the movie service will be as good as their music service.

Besides, they do not tell us how much the physical DVD will initially cost. My guess, it will be cheaper than it could be purchased most anyplace else, as is the Wal-Mart tradition. So, chances are you will get the DVD, along with the option of purchasing the digital download for less than you could get the physical DVD anywhere else.

Yeah, I think thats pretty cool

I never thought that I would say this, but Wal-mart GETS IT. This is as logical a marketing tactic as offering fries with a Big Mac. I expect this trend to take off across the industry. People will want movies in multiple formats. A DVD to keep at home and a portable format. This way Wal-mart gets all the revenue.

It'll be fine just so long as the MPAA don't get wind of it and seek to get their chop or have the Movie Police come remove from your personal armchairs all viewers who did not contribute to the original purchase.

It'll be fine just so long as the MPAA don't get wind of it and seek to get their chop or have the Movie Police come remove from your personal armchairs all viewers who did not contribute to the original purchase.

I'm thinking once these WalMart purchases get uploaded to YouTube, the movie police will be after them. After all, we can't have freeloaders watching grainy less than optimal videos that pause frequently due to a less than perfect Internet connection, can we? It's obvious that they'll substitute watching on a 5 inch screen surrounded by web ads for buying the real deal and watching it on their hyperdeluxe 2000 inch TV, right?

I never thought that I would say this, but Wal-mart GETS IT. This is as logical a marketing tactic as offering fries with a Big Mac.

This "deal" with the Special release of Superman is a test run, you know, to make sure everything works out well; the drm and the distribution and payment system on the whole.

Of course once the system is implemented full-time, you will have to options to eith bye the DVD, the Digital, or both versions.

None the less, I could not agree with you more Larry. This is going to fly, people are going to love it, just as many of us do when we download music for $0.88/song from the Wal-Mart website.

I'm not a big harper of Wal-Mart, but I feel this company has done well by the consumer, and offers quite a bit to the economy of our nation.

I'm not a big harper of Wal-Mart, but I feel this company has done well by the consumer, and offers quite a bit to the economy of our nation.

Let's not forget that walmart does crap on the little guys. They come into a town and you see the mom and pop stores up the creek without a paddle.