Diamonds are Forever: Now It’s Rings To Remember
Since 1947, the diamond cartel, DeBeers, has been promoting diamonds in the terms of love and eternity. This may be the world’s greatest marketing strategy, “Diamonds are Forever”, in that diamonds have become the ideal, or rather the standard gemstone jewel for marriage engagements and weddings. DeBeers also provides an Eternity” line of diamond rings, further driving the slogan into the worlds relationships.
What woman doesn’t simply beam with pride when their beau offers them a beautiful, sparkling diamond, symbolic of his ever-lasting love for her? How many times have you seen where a soon to be married woman holds out her hand in a group of envious women, bearing a scintillating diamond, and flush with pride, sings to her friends, “ Oh isn’t it just gorgeous, he just loves me sssoooo much!”
There are as many thoughts, opinions and emotions wrapped up in this marketing strategy and diamonds symbolic implications, as there are people in the world, but here and now is not the place for this discussion. Later on this week I plan to write an article bearing this very thesis.
Today I want to bring to your attention yet another frivolous piece of ring jewelry; the Remember Ring.
Today, as DeBeers has done with the diamond, Chris Fondell of Alaska Jewelry has attempted a similar strategy with his concept of: The Remember Ring.
“He forgot your anniversary? BURN HIM! Ok, just kidding. Don’t burn him. At least not severely. Instead, buy him a Remember Ring™!”
If a fragmented sentence is a sign of a fragmented mind, then I can certainly see how Mr. Fondell managed to contrive his new concept. (Please note where I have italicized the fragment in the above slogan)
The remember ring is designed to gently warm up to 120° F, every hour on the hour for about 10 seconds, the day before your big day of remembrance.
According to the Alaska.com website, “Remember Rings require no special care, and are completely water proof and impact resistant. Select one of our seven styles in 14k white and yellow gold. Available in sizes 10-13.”
You can have one of these “marriage savers” all for the modest price of $760.00 USD.
Far for me to judge how people spend their hard earned money, but I for one see this as being quite a frivolous gift, and quite an extravagant means of remembering ones wedding anniversary.
What do you men and ladies think anout this new concept of the Remember Ring?